Soon: Visitor Edge Ad Automations coming Q4!
Step-by-Step Guide to Create Ads in Visitor Edge
Step 1: Campaign
Select a Type of Campaign
Begin by navigating to the "Create an Ad" section within Visitor Edge.
You will be presented with two options for the type of campaign:
Meta Single-Platform Campaign: This option allows you to run ads solely on your Meta (Facebook) account.
AI Optimized Campaigns: These campaigns are powered by Visitor Edge's AI to maximize performance.
Choose the appropriate campaign type by selecting the corresponding option.
Setup Your Campaign
Campaign Name: Enter a distinctive name for your campaign in the "Campaign Name" field.
Select Page: Choose the Facebook Page where your ad will be displayed from the dropdown menu. If connected, you can immediately see your pages listed.
Select Instagram Account (if applicable): If you wish to run ads on Instagram, select your Instagram account (if already linked) from the dropdown menu.
Click Continue to proceed to the next step.
Step 2: Budget
Set Your Budget
On this screen, you will define the budget for your campaign.
Budget Amount: Input the budget you wish to allocate for this campaign. You can choose between a daily budget or a lifetime budget for the ad campaign.
Choose Currency: Ensure that the budget is specified in your preferred currency (e.g., USD).
Start and End Date: Set the dates for when you want your ad campaign to start and end by picking the respective dates from the calendar pop-up.
Visitor Edge Automations: Note the automation options that are available soon, including the Campaign Auto-Stop feature to automatically end campaigns based on the defined settings.
Click Continue to progress to the next step.
Step 3: Objective
Define Your Objective
After setting the budget, you will be guided to specify your campaign objectives.
Choose the objective that aligns with your business goals (e.g., brand awareness, lead generation, etc.).
Click Continue to move on to the next section.
Step 4: Audience & Placement
Select Your Audience and Ad Placement
Determine the audience that will view your ads. You can create new Core or Lookalike Audiences based on specific customer segments you have designated earlier within Visitor Edge.
Choose where you would like your ads to appear (e.g., Facebook Feed, Instagram Stories, etc.).
Click Continue to finalize your selections.
Step 5: Ad & Creatives
Create Your Ad
In this section, you will input the creative elements of your ad.
Upload images or videos, write compelling ad copy, and ensure that the visuals align with your campaign message.
Preview your ad to confirm that everything looks aligned with your brand and campaign goals.
Once satisfied, click Continue.
Step 6: Review
Review Your Campaign
This final step offers a comprehensive overview of all the selections made throughout the ad creation process.
Double-check the Campaign Name, Budget, Objective, Audience, and Creative components to ensure accuracy.
If everything appears correct, click the “Submit” or “Publish” button to launch your ad campaign.