Creating a Core Audience on Visitor Edge
Access Visitor Edge:
Log in to your Visitor Edge account using your login details.
Navigate to Audiences Section:
Locate and access the “Audiences” section from the main menu on your Visitor Edge dashboard.
Initiate Core Audience Creation:
Click on “Create Site Audience” and select “Create Core Audience” from the dropdown menu to begin setting up your Core Audience.
Define Audience Details:
Select specific Segments that will define the criteria and characteristics of your Core Audience based on website or store data.
Customize Core Audience Parameters:
Tailor the parameters of your Core Audience to accurately target and engage a defined group of customers aligned with your marketing goals.
Save and Activate Core Audience:
Click on “Save & Create” to save the Core Audience settings and activate it within Visitor Edge.
Monitor Audience Performance:
Regularly monitor the performance and engagement of your Core Audience within Visitor Edge.
Adjust your Segments to target top performing events identified on your dashboard, providing insights into user actions on your website.
Utilize Core Audience in Campaigns:
Activate your Core Audience directly to Klaviyo or Meta as a Custom Audience for targeted marketing campaigns.
Expand your Core Audience using our built-in Lookalike Audience tool generation.
Stay tuned for upcoming integration with more channels by the end of Q3 for enhanced marketing reach.