Segments are where you can define 3 specific conditions of visitors that you want to track depending on any available data points such as Attributes or Events that Visitor Edge has given to you. A user can create as many Segments as they wish or need. (Unlimited for all plans)
Creating a Segment
Creating a new Segment is composed of the following:
Name
Description
Source
Conditions
Only following “AND” as the rule for conditions.
Add to an Audience
Once created – The Segment details page will show all of the details that are required during the creation of a segment, along with the Insights of that segment, and finally showing the user in which Journeys the segment’s defined conditions are appearing on.
Note: If you create a Segment with very specific conditions, and the visitor matching those conditions is also found to be part of a journey, then we will show that journey in that details page.
Additional Information on Activating & Syncing:
Segments cannot be activated directly. They will need to be added inside of an audience first.
Segments may ONLY contain 1st OR 3rd Party Data.
If they only contain one type of data, then they can be activated anywhere.
If converted into a Lookalike Audience, it can only be activated on Meta. (Other channels coming soon)