Dashboard Overview
Welcome to your Visitor Edge Dashboard, a central hub for monitoring and analyzing your campaign’s performance. Below is a breakdown of the key elements displayed on the dashboard:
Traffic Metrics
Traffic: Represents the total volume of traffic that Visitor Edge has monitored on your Tag's domain according to the selected time period. This includes all visitors who interacted with your site.
Retrieve
Retrieve: Identify and leverage 1st party data using our Lifetime ID on your website. This feature helps improve tracking and enhances your Event scores, providing better insights into user behavior.
Amplify
Amplify: Expand your audiences by identifying similar visitors through our 3rd party data. This feature enables you to find potential customers who exhibit similar behaviors and interests, broadening your reach.
Visitor Edge AI Suggestions
Visitor Edge AI Suggestions: Access personalized recommendations that aim to improve your campaign performance based on current metrics and performance data.
Visitor Overview
Net Worth: Displays the estimated economic value represented by your audience.
Avg Growth Score: Reflects the growth and engagement potential of your audience.
Avg Household Income: Provides insights into the average income level of your audience for better targeting.
Revenue
Total Revenue: Displays your overall revenue generated from campaigns, along with Attributable Revenue that tracks the profits directly linked to specific marketing efforts.
Top Events (1st Party Data)
Lists key user actions, such as:
Page View
Initiate Checkout
Add Shipping Info
Add Payment Info
Purchase
Understanding these events helps you assess user behavior and optimize the customer journey.
Sync
Core Audiences, Lookalike Audiences, & Audiences
Manage and view your defined audiences to enhance targeting strategies in your marketing campaigns.
With this dashboard, you have the tools and insights necessary to assess performance, optimize strategies, and drive greater success in your marketing efforts!