Learn to create a highly targeted audiences using our AI Audience builder.
AI Audiences in Visitor Edge leverage our identity graph to help you reach potential customers more effectively. By selecting up to 10 interests, you can tailor your marketing efforts to target specific audience segments, enhancing your campaign’s precision and performance.
How AI Audiences Work
1. Access AI Audiences:
- Navigate to Data Labs and select Create AI Audience to begin setting up your audience profile.
2. Interest Selection:
- Start by choosing up to 10 interests that align with your target audience’s preferences. These interests should reflect the hobbies, activities, or topics your potential customers are likely to engage with.
3. Data Analysis:
- Visitor Edge analyzes these interests alongside your existing audience data. The system uses machine learning models to identify patterns and correlations between selected interests and user behaviors.
4. Audience Optimization:
- Based on the analysis, Visitor Edge creates a tailored audience profile that optimizes your marketing campaigns. This profile helps in targeting users who are more likely to engage with your content, ultimately increasing the effectiveness of your marketing efforts.
5. Campaign Integration:
- Integrate the AI Audience profile into your marketing campaigns. Use these profiles to customize your messaging and ad placements, ensuring your content resonates with your target audience’s interests.
Benefits of AI Audiences
- Continuous Sync: Every 30 days, an active AI Audience will refresh and update the profiles inside of it, this ensures your data is kept up to date and current.
- Enhanced Targeting Precision: By focusing on specific interests, you can reach audiences more likely to convert, reducing ad spend and increasing ROI.
- Dynamic Audience Insights: Gain deeper insights into audience behaviors and preferences, allowing for continuous optimization of marketing strategies.
- Scalable Solutions: Easily adjust interests and audience profiles as your business or marketing objectives evolve.
