Learn to create lookalike audiences to expand your reach by targeting users similar to your existing customers.
Please follow the steps below to start creating Lookalike Audiences for your website.
- Log in to Visitor Edge:
- Access your Visitor Edge account using your credentials.
- Navigate to Audiences Section:
- Locate and click on the “Audiences” section in the main menu of your Visitor Edge dashboard.
- Initiate Lookalike Audience Creation:
- Click on “Create Site Audience” and choose “Create Lookalike Audience” from the dropdown menu to begin the process.
- Select Core Audiences for Lookalike Audience:
- Choose up to 5 Core Audiences as the basis for your Lookalike Audience.
- The combined Core Audience size must reach a minimum of 1,000 visitors. This ensures a more accurate and effective Lookalike Audience with similar interests and behaviors.
- Customize Lookalike Audience Parameters:
- Define and refine the parameters of your Lookalike Audience to align with your campaign goals and target audience specifics.
- Initiate Creation Process:
- Click on “Save & Create” to kickstart the generation of your Lookalike Audience.
- The system will then begin processing and analyzing the selected Core Audiences to create a relevant Lookalike Audience.
- Wait for Processing:
- It may take a few hours for the Lookalike Audience to be fully processed and prepared for activation. You will be notified via email once it is ready!
- Sync with Meta for Activation:
- Once the Lookalike Audience is ready, you can proceed to synchronize it with Meta (Facebook, Instagram, etc.) for activating targeted advertising campaigns.